astuviaje is a young, modern travel agency in Latin America. As part of their entrance into the market we were asked to develop an entire
branding strategy to help showcase the company and it’s services. We began by designing an identity that reflected the core vision
 of
the business, making people’s traveling desires come true (In Spanish: solo falta que tu sueñes para nosotros hacerlo realidad!).

We developed a logo and created a set of friendly illustrations to represent the business’ areas of service and incorporated them 
into a clean, sophisticated environment dominated by blue, white and orange as an accent color. The illustrations were used throughout the identity system.

Along with designing business cards and a corporate letterhead we also created mailing stickers, travel ticket holders and luggage tags.
The unmistakable astuviaje blue is now well recognized in the industry and by customers.

The development of the brand was completed with the creation of the astuviaje website.

To read more on the development and expansion of this brand go to:
astuviaje gourmet – Adding flavor to the travel industry
astuviaje insitu – An experience in taste
astuviaje tv spot– Broadcasting animated travel