Latitude 4 is an emerging jewelry and apparel store specializing in selling natural hand-crafted jewelry made of indigenous Colombian seeds.
We were brought in at its inception in order to create a branding system including the creation of a logo mark, packaging system, business cards,
website and photographic style. They wanted their branding to convey the feel of their all natural hand-crafted and environmentally friendly
products. We set out to develop a logo mark that reflected the hand made nature of the products as well as the culture where they are produced.
The logo feel and colors were inspired by the mola purses made by the Kuna natives in South America.

With the logo created we put together the brand style guide with specifications for colors, typography and logo usage and set out to develop
business cards and a packaging system for the jewelry.

Along with the stationery we created a photographic style and initial library. Each of the products is unique and thus each image should portray
the idea of a hand made work of art that is precious and sophisticated. The jewelry is set amongst plants and nature to evoke the natural aspect
of the product all made with plant seeds. We featured the photography throughout the website and kept the rest of the design clean to allow for
the photography to dominate.

For the website we wanted to create a intuitive user experience and easy to navigate web architecture. We tried to create a seamless flow
for the user with helpful guides and suggestions throughout their visit.